Gaming in Africa is generating billions in revenue while funding schools, infrastructure and youth initiatives, says Alex Mabunda.
South Africa.- Africa’s gaming sector is increasingly being recognised as a “fifth estate” of development, an independent force driving social and economic progress beyond traditional government or media. This is according to Alex Mabunda, CEO of South African management consulting firm Ntiyiso Consulting Group, which has been a strong advocate for the role of gaming in Africa’s socio-economic development.
More than just entertainment, the industry is channeling billions into schools, infrastructure, community projects and youth initiatives, positioning gaming as a driver of empowerment, innovation and inclusive growth across the continent.
Mabunda emphasised that gaming not only generates critical revenue for development but also unites communities and promotes African culture. “The African gaming sector has the potential to evolve beyond entertainment and become what I would term the ‘fifth estate’ of African development, a foundational pillar of our socio-economic structure, sitting alongside established continental bodies such as the African Union and the Pan-African Parliament,” he said.
According to data cited by Mabunda from Carry1st and Newzoo, Africa’s gaming market reached $1.8bn in 2024, with South Africa alone recording more than $57bn in gaming spending. These figures highlight the sector’s scale and its growing influence on national development agendas.
ALGA driving unity and impact across the continent
Collaboration and coordination are emerging as key drivers for maximising the impact of Africa’s gaming sector.
“The African Lotteries and Gaming Association (ALGA) has taken the first step by creating a platform for collaboration across the continent. By bringing together operators, regulators and governments, ALGA can help the sector move beyond fragmentation and focus on measurable impact,” Mabunda said.
He added: “Gaming with a heart, as embodied by national lotteries, already demonstrates this direct impact, funding everything from community arts to critical infrastructure. ALGA is the first step toward unity. But to truly deliver impact, we need harmonised standards, purposeful innovation and strategic reinvestment.”
Mabunda highlighted that the sector must focus on responsible regulation, innovation tailored to African contexts and strategic reinvestment into youth-driven initiatives and small businesses. This includes integrating indigenous games such as Morabaraba and Ncuva and promoting a pan-African gaming culture. “Success will not be measured only in revenue. It will be seen in schools built, jobs created and communities strengthened,” he said.
He also noted the broader context in which the sector is growing, observing that while gaming expands, Africa continues to face challenges such as poverty, famine, social instability and crumbling infrastructure. Emerging technologies, cryptocurrency and initiatives like the African Continental Free Trade Area further shape the opportunities and pressures facing the industry.
With coordinated effort, Mabunda believes Africa’s gaming sector could become a considered force for progress, delivering tangible benefits to millions across the continent.