Nigerian technology company Jafi Services Limited has launched Alice, described as Africa’s first culturally-grounded, hyper-personalized AI assistant tailored for African users. The rollout positions the firm as a bridge for the continent into the global AI economy.
Founded in July 2025, Jafi Services operates from California, with additional offices in Lagos and Abuja. Since its launch, Alice has attracted over 35,000 registered users, gaining approximately 1,000 new sign-ups daily, with a presence in 89 countries and nearly 2,900 African cities.
Mmesoma Onyebuchi, Jafi.ai’s Head of Development, emphasized that Alice is more than a conventional chatbot as She’s built specifically for African minds, contexts, and cultures, embedded with languages from all 54 African countries. Alice features seven interconnected AI personalities designed to serve everyday life, business, healthcare, and cultural needs.
The seven modules Assistant, Business, Code Dev, Image, Medical, Fitness, and Therapybwork through a unified memory system called Alice Forms, enabling seamless information sharing across functionalities. Onyebuchi added that Alice can generate Africa-themed images, assist with coding, provide fitness and medical guidance, and even help design websites within 72 hours.
Jafi.ai has also created an ecosystem around Alice, including a directory of 26,000 verified African businesses, a social platform for sharing content and AI-generated images, and AI-powered country and city pages offering cultural and economic insights.
Samuel Ekpo, Head of Technical Department, said the project aims to bridge the AI skills gap for Africa’s youth. The challenge he explained is not a lack of talent but a lack of access, adding that Alice is tailored specifically to African contexts, unlike many Western AI systems.
Looking ahead, Jafi.ai plans to expand Alice’s capabilities with an AI marketplace, educational companions for children, offline versions for low-connectivity areas, civic-support tools for governments, health companions linked to wearable devices, and creative collaboration tools for music and film. The long-term goal is to evolve Alice into a full-scale African operating system, supporting productivity, commerce, education, entertainment, and public services across the continent.