Connect with us

Hi, what are you looking for?

Montage Africa Media

Tunisia looks up to its wine heritage to revive struggling tourism sector

Tunisia’s tourism industry has been on the downward spiral since the 2011 revolution. recent terror attacks have also affected it allure to foreign visitors who usually patronize the beaches.

But the sector could soon bounce back with a different verve from an unlikely source – viticulture.

With some 3,000 years of wine production experience, Tunisian wine producers are hoping to steer the sails of the country’s suffering tourism sector.

Wine producers like Mohammed Ben Sheikh is preparing to open up his vineyard which sits atop the hills overlooking the Mediterranean sea to tour operators next year.

“This new product, which I hope from 2017, will be made available to tour operators from Tunisia as well as foreign tourists, is a cultural route. A cultural route is an alternative to conventional tourism,” he told AFP.

His plan includes harnessing the the archaeological heritage of the country as well as its wine producing history to create what he terms cultural tourism.

“Carthage was the granary of Rome but it was also its wine cellar. It had a great agronomist, Magon, who was the first to write treaties on wine growing,” he explains.

Thus the idea is to develop a tour stretching from the capital Tunis to the nearby Cap Bon peninsula, mixing archaeology with visits to local vineyards.

Neferis produces 1.2 million bottles of wine annually, a fraction of the 32 million bottles produced from wineries across the country each year.

This is part of a revival of the wine industry in Tunisia since the 1990s after it took a dip in the post-independence era when Europeans started patronizing their own products.

But still, a vast majority of the wine produced is consumed locally, something wine producers are hoping to change.

“Previously we did not in practice, present the same wines to the export market and the tourism sector,” said Belgacem D’Khili, a veteran of the industry. He explains though that now they are working on having the same wine for both markets with the hope that Tunisian wine gains international recognition.

Tunisia earns approximately 80 million euros annually from its wine sector. Of this amount, about 25 million euros goes into the state coffers by way of taxes. Revenue from wine export does not exceed 10 million euros.

Industry players have attributed this to the limited scale of vineyards – about 15,000 hectares on a national level and a near absence of a marketing strategy, things they say they have started working on.

Avatar photo
Written By

“Montage Africa” is built to be a truly inspirational lifestyle magazine.


On Monday, March 6th 2023, BUILD Nigeria, a registered youth-led nonprofit providing low-income Nigerian students with opportunities to study at world-class universities, announced that all...


The monumental failure of Silicon Valley Bank and Signature Bank earlier this month have raised concerns of system-wide contagion that could spread to other...

Tech News

By Upuli De Abrew What is needed is for the data strategy to align with business strategy, and for it to be able to...


Gabonese President Ali Bongo Ondimba hosted his French counterpart Emmanuel Macron in Libreville with several Central African heads of state at a summit on...


In this interview with ABBANOBI – EKU ONYEKA in his office in Abuja, the President, of Kubwa Hotel Owners Association, Kubwa, Abuja the Federal...


By Anne Githuku-Shongwe and Eva Kiwango Anne Githuku-Shongwe is the UNAIDS Regional Support Team for Eastern and Southern Africa Director and Eva Kiwango is the Country Director...


Nearly 200 people march in Bangui, the capital of the Central African Republic, in support of China and Russia, four days after nine Chinese...


At only nine years old, Adejoke Lasisi began learning to weave aso-oke under the watchful eyes of her mother. It would take her another 15 years...


Every year, Jeune Afrique and The Africa Report establish a ranking of the Top 500 companies on the continent. This year, the ranking illustrates...


When co-founders Larry Page and Sergey Brin announced that they were leaving their day-to-day roles at Google parent Alphabet in 2019, handing Sundar Pichai the keys to...


SAP SE (NYSE: SAP) today announced GROW with SAP, a new offering to help midsize customers adopt cloud ERP that enables speed, predictability and continuous...


 Global central banks must juggle the need to control inflation through higher interest rates and to calm markets unnerved by banking sector turmoil that...