Maltina, the premium non-alcoholic malt drink has announced the return of its number one Nigerian family dance show, Maltina Dance All (MDA) Season 9. The announcement was made at a media parleyevent on Wednesday 3 August, 2016 at the Lagos Brewery Bar.
With Season 9 themed ‘Happiness Amplified’, Maltina,famous for sharing happiness and promoting family,promised that the activities and dance routine lined up for this seasonwill heighten the excitement and happiness shared by competing families and viewers of the dance show.
The show’s innovative format this season will allow interested families to participate in by submitting their dance videos from all across Nigeria on the Maltina Dance All website (www.maltinadanceall.tv).
Speaking on the digital auditions at the event was Portfolio Manager, Non- Alcoholic brands, Yinka Bakare:“In the past, we held regional auditions and we got feedback on how some families were unable to make it to those auditions due to several reasons. This year we chose theonline auditions format to make the dance show more accessible to Nigerian families, to give more participants the chance to enter for Maltina Dance All from the comfort of their homes by making a short dance video with their families and simply uploading the video on the website.”
“Maltina Dance All is one of the platforms in which our consumers connect with each other and also with our brand,” said Mr. Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc. “The show through its witty and diverse dance routines brings incredible energy, excitement, and fun for competing families and fans of the MDA. We can’t wait to see what season 9 will bring.”
At the end of Season 9, the winning family will go home with the grand prize of N10 million, while first and second runners up will also get N3 million and N1 million respectively.
Entries for online audition submission starts August 13, 2016 on www.maltinadanceall.tv. The show airs on TV in September 2016.